Marketing Manager, Customer Management & ATC, UBM Live, VAC 753
Location: London
Background to the role
The Customer Management & ATC portfolio
The customer management and ATC portfolio has more than 20 years experience in producing leading B2B events and publications that reflect the rapidly changing and diverse high tech call centre and marketing media. It remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. At the beginning of 2007 the portfolio acquired Quest Media adding a series of complementary customer service and sales products to the group, plus the enormously successful awards programme, the National Business Awards. At the end of the year it also acquired Ithaca media which included Internet World and the Service Management group.
The customer management and ATC portfolio has more than 20 years experience in producing leading B2B events and publications that reflect the rapidly changing and diverse high tech call centre and marketing media. It remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. At the beginning of 2007 the portfolio acquired Quest Media adding a series of complementary customer service and sales products to the group, plus the enormously successful awards programme, the National Business Awards. At the end of the year it also acquired Ithaca media which included Internet World and the Service Management group.
The portfolio now includes the following products:
Air Traffic Control
• ATC Global
National Business Awards
Call Centre & Customer Management
• Call Centre Expo
• Annual CCF Conference
• CCF magazine
• CCF Online
• European Call Centre Awards
• Customer Strategy magazine
• National Customer Service Awards
• Top 50 Call Centres for Customer Service
• Call Centre Expo
• Annual CCF Conference
• CCF magazine
• CCF Online
• European Call Centre Awards
• Customer Strategy magazine
• National Customer Service Awards
• Top 50 Call Centres for Customer Service
Marketing & digital media
• Technology for Marketing & Advertising
• Internet World
Service Management
• Service Management magazine
• Service Management Expo
• SM365
ATC Global
ATC Global, is the world leading event for the international Air Traffic Control/ Management community and attended by over 4,800 industry professionals from 96 countries. 2010 see’s the event celebrate it’s 20th Anniversary.
The event provides a worldwide perspective of trends & developments at the forefront of ATC/ATM and is comprised of a prestigious 2 day conference and a free 3 day exhibition with 200 exhibitors and a comprehensive FREE seminar and workshop programme. It has the support and backing of influential industry organisations and the media. Plus, ATC Global offers a online industry product & services directory for suppliers of ATM/AIS equipment & services.
The Position
Key responsibilities:
Design and facilitate marketing strategy and plans across all events;
Design and facilitate marketing strategy and plans across all events;
Support implementation of plans by event marketing team;
Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed;
Work with group directors to set and manage budgets and targets for all events in line with business requirements;
Oversee all marketing communications and analysis within the event portfolio including:
o Copy, design, mailing, printing
o Identification of strategic partners to increase marketing reach
o PR and external advertising
o Online and digital marketing
o List building and development of event marketing prospect database
o Campaign effectiveness and response analysis
o Post event analysis and intelligence
o Competitor intelligence
o New and innovative marketing solutions
o Copy, design, mailing, printing
o Identification of strategic partners to increase marketing reach
o PR and external advertising
o Online and digital marketing
o List building and development of event marketing prospect database
o Campaign effectiveness and response analysis
o Post event analysis and intelligence
o Competitor intelligence
o New and innovative marketing solutions
Report back to head of marketing and event director on effectiveness of campaigns, areas of concern, new innovations and ability to achieve business targets;
Select appropriate suppliers for marketing strategies to meet budget and team requirements;
Implement and advise team on best practice marketing;
Work closely with group directors, event managers and editors across the business to promote events effectively to relevant community;
Supervise senior marketing exec as direct line report and oversee management of marketing assistant.
Key Skills:
Self starter, who can drive and execute projects, foster innovation, focus on delivery, collaborate with others, solve problems creatively and demonstrate high integrity.
Self starter, who can drive and execute projects, foster innovation, focus on delivery, collaborate with others, solve problems creatively and demonstrate high integrity.
Strong communication skills – ability to negotiate with suppliers, and maintain professional internal and external relationships.
Ability to be highly organised and able to juggle multiple projects simultaneously;
Proactively able to establish and maintain effective working team relationships within own team and with all other departments;
Strong leadership and consensus building skills;
Marketing management and strategic planning experience;
Good knowledge of Microsoft Office and Windows-based computer applications.
Experience:
Experience within an event marketing management role;
Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives;
A strong understanding of customer and market dynamics and requirements;
A proven ability to oversee strategy, tactics and team management.
Reporting into:
Head of Marketing, but with a large degree of liaison with the event manager
Contact Details